Flexible packaging and the pharmaceuticals industry

A study conducted by McKinsey & Company states that the Indian pharmaceutical industry will touch USD 45 billion by 2020 and the market will be the sixth largest in the world by the same year. The reason for this robust growth in the pharma sector is being attributed to committed health insurance, improved healthcare facilities, a growing economy and FDIs. Healthcare in India contributes to almost 6% of the nation’s GDP. 

For the flexible packaging industry the pharmaceutical sector is a golden opportunity to diversify and innovate. Due to an increase in the health awareness, increase in product processing units, demand for convenient packaging, the pharmaceuticals packaging industry is registering strong gains and as the market grows the demand for flexible packaging in this sector is also expected to grow.

According to a report (marketsandmarkets.com), edged by a vast population and favorable demographics Asia-Pacific countries like India, Japan and China is expected to overtake North America and the European pharma packaging market by 2018. Other factors like robust pharma market, increased incentives, investments and initiatives both by the government and FDIs will help keep the market at an upside.  

Flexible packaging presents many advantages to the medicinal industry like better features and convenience in packaged products. Child resistance, tamper proof and anti-counterfeit packaging are also some innovations that the flexible packaging industry has come up with keeping with the worldwide demand. As with most other packaged products, pharmaceuticals too need a dependable and innovative packaging solution that is a combination of quality, protection and convenience.

Over the years, the pharmaceutical companies have let go of glass packaging and switched to PET bottles for packaging their syrups and other liquid medications.

As most of the Indian pharmaceutical products are also exported overseas (US$ 14.6 billion in 2012–13), it is imperative for the flexible packaging industry to provide packaging that is foolproof and compliant to international norms. For that the packaging systems need to be advanced.

A rapidly developing pharmaceutical industry in the country and a more aware and educated consumer has made it mandatory that the packaging structure also goes through a paradigm shift. Uflex Ltd., India’s largest flexible packaging solution provider has ensured to keep pace with the times and keep itself armed with technological innovations to provide affordable and sustainable packaging solutions. Developments in the pharma sector have pushed the flexible packaging companies in India to be more competitive, economical and novel.

The Growing Trend of Sustainable Packaging

Sustainability is fast gaining favours amongst companies, with consumers increasingly looking to buy products that are ‘green’. A recent report highlighted the growing trend of sustainable packaging in growing markets of China and India. The cause is attributed to a growing middle class who is aware of health and environmental issues of flexible packaging. It is forecasted that by 2018, Asia will become the largest market for sustainable packaging in the world accounting for 32% of the overall market share.  In the same year consumer demand, technological advancement will push sustainable packaging to a $244 billion mark. 

Bioplastics have been playing an integral role in company’s sustainability drive over the past couple of years and these materials will be more and more commonly available as we further head into the new millennium. The global production of bioplastics is tipped to increase from 1.2 million tonnes in 2011 to 5.8 million tonnes by 2016.

The approach towards sustainability also offers a competitive business advantage that manufacturers should keep in mind. Good environmental performance and business value can work in tandem, and this is all the more relevant in today’s time.

In addition to clear business advantage, sustainable packaging offers exploring innovative options both for the flexible packaging manufacturer and the FMCG industry. It is important that both the sectors work together to employ a number of innovative   approach   to improve sustainability of their products like recycling and reprocessing  infrastructure, using optimum packaging, producing packaging from bio-based materials.

Packaging companies in India like the Uflex Ltd., which is India’s largest flexible package provider, has always been committed towards sustainable options of flexible packaging. Being on the edge of innovation they provide packaging that keeps the products safe, fresh and devoid of any harmful reactions. With the constant R&D for safer and environment friendly packaging, the company is dedicated to   bring  safer, better and sustainable packaging solutions.

Uflex products are high on sustainability which is important in packaging as the product is very close to the consumer and is usually assumed as a waste. Uflex believes that wherever possible all flexible packaging waste should be re-cycled or reprocessed in the same industry or alternative applications.

Their Green pet and rPET techniques ensure that the plastic is manufactured in an environment friendly manner without compromising on the quality of the product and the recycling and reprocessing of the plastic waste is done in a safe and non hazardous manner.

In its new role, sustainability is a way for the company to provide a platform to the consumers that allows them to feel like they have made a difference, to have done something that they might not have been able to achieve on their own and feel good about the purchase.

UFLEX’S POLAND UNIT OPERATIONS

India’s largest flexible packaging company Uflex Ltd had invested $ 80 Million to set-up 30,000 tones polyester film unit in the Polish city of Wrzesnia. It was announced on the occasion of completion of one full year of operation of Uflex’s plant in Poland that since the commencement of its operation in July, 2012, the company has achieved revenues  of USD 90 Million. The Polish plant is operating in its full capacity and is utilized to meet demands for flexible packaging solutions from within Poland and neighboring countries of Europe.

Uflex has plans for a major corporate revamp wherein the company plans to bring its overseas plastic film business under an umbrella company based in Dubai. Plans are also in the pipeline to list the said company overseas to part-finance future expansion plans.

Uflex has its presence in over 140 countries across the world with plastic film manufacturing facilities in India, Dubai, Mexico, Egypt, Poland and Kentucky, U.S. and packaging products facilities at multiple locations in India.

With the company’s vision to ‘Progress with Distinction’, Uflex brings a variety of value added flexible packaging material and sophisticated products like BOPET, BOPP and CPP, state of the art converting machines, rotogravure cylinders giving the company an edge over its competitors. The company also specializes in a wide variety of packaging machines like Vertical Form-Fill-Seal Machines, Horizontal Wrapping Machines, Special Purpose Machines, High Speed Pouch Making Machines.

In the last financial year 2012-13, plastic films contributed nearly 60% of the company’s revenue. Value added products contributed around 53% of the earnings having 40% share in the revenues. Uflex Ltd offers complete packaging solutions for a wide range of FMCG goods, dairy products, pharmaceuticals, pet food, sugar, automotive oil, lubricants and components.

Speaking to journalists who were touring the Uflex plant in Poland Mr. R.K. Jain, Group President for corporate finance and strategy stated: “We have pursued global investment in both greenfield and brownfield projects. This has been our consistent strategy. In this regard, we have successfully invested more than $500 million. This has given us the strength to address our dual commitment: To the investors, by creating incremental value on their investments, and to clients, by offering products that add value to their go-to-market strategy. The first full year of operations of Uflex in Poland saw a contribution of $90 million to the revenues. We also witnessed favorable demand trends for our innovative flexible packaging solutions. This saw an increased uptake from clients globally. Let me also add, the profit margins are showing improvement quarter-over-quarter during the current financial year.”

Future plans

Uflex plans to consolidate its position as a truly Indian MNC. The strategy of global expansion includes capacity expansion and adding manufacturing lines for various product categories in existing and new locations to increase proximity to the markets and also to include the broad portfolio of value added services to clients.

In the coming three years beginning 2014-15 the company has plans to go in for a major capacity expansion to diversify their products range, grow revenues and improve margins.

For the financial year ended March 31, Uflex recorded 14% growth in consolidated net revenues at Rs.5,161 crore, against Rs.4,516 crore in the previous year. For the six-month period ended Sep 30, 2013 consolidated revenues were Rs.2,914 crore, against Rs.2,626 crore in the corresponding period last year.

While the higher revenue growth is attributed to new capacity added by the company since the manufacturing facilities in Poland and Kentucky in US commenced commercial production over the last year and also witnessing favorable demand trends for its innovative flexible packaging solutions, which saw increased uptake from clients globally whereas the profit margins are showing improvements quarter over quarter during the current year.

UFLEX LTD Q2 FY 2014 CONSOLIDATED NET REVENUE AT RS. 1516 CRORE AND NET PROFIT AT RS. 46 CRORE

New Delhi:- Uflex Ltd, the Bombay Stock Exchange (UFLEX: 500148) and NSE listed, India’s largest flexible packaging company maintaining a sustained growth trajectory, has achieved a consolidated revenue for the September quarter of FY 2014 of Rs. 1516 crore as against Rs. 1250 crore for the same quarter last year.

On a sequential basis, the company registered growth in its quarter-on-quarter consolidated net revenue of Rs. 1516 crore and net profit at Rs. 46 crore, over consolidated net revenue and net profit figures of the preceding quarter that stood at Rs. 1398 crore and at Rs. 43 crore respectively in the April-June quarter (Q1 FY13-14).

For the six months period ended September 30, 2013, UFlex recorded Consolidated revenue at Rs. 2914 crore compared to Rs. 2626 crore in the same period in previous fiscal and net profit of Rs. 89 crore against Rs. 113 crore in the corresponding period last year.

While the higher revenue growth is attributed to new capacity added by the company since the manufacturing facilities in Poland and Kentucky in US commenced commercial production over the last year and also witnessing favourable demand trends for its innovative flexible packaging solutions, which saw increased uptake from clients globally whereas the profit margins are showing improvements quarter over quarter during the current year.

According to Mr. Ashok Chaturvedi, Chairman and M.D. of UFLEX Ltd, “The higher revenue growth has come on the back of increased manufacturing capacities at our disposal with the newly commissioned facilities in Poland and Kentucky which resulted in expanding our market reach and improving response time to the demand from the regions that these facilities address. Innovation and expansion are two aspects that Uflex is always eagerly pursuing and has ensured that we maintain our steady growth trajectory.”

For the full financial year ended March 31, 2013, UFlex had recorded a strong growth of 14% in consolidated net revenues at Rs. 5161 crore as against Rs. 4516 crore during a year ago, on the back of favourable demand trends globally.

Uflex’s strong manufacturing base in India, Mexico, Dubai, Egypt, Poland and Kentucky caters to global markets spanning USA, Canada, South America, UK, Europe, Russia, CIS countries, South Africa and other African countries, the Middle East and the South Asian Countries.

Expansion Plans

UFLEX’s agenda of global expansion and consolidation of its position as a truly Indian MNC (Multinational Corporation) is reinforced with its strategy of capacity expansion and adding manufacturing lines for various product categories across existing and newer locations to increase proximity to the markets, but also to bring broad portfolio of value added products to its clients at competitive price points.

The company offers its flexible packaging products and solutions globally to clients including Unilever, Pepsi, Wrigley, Procter & Gamble, Colgate, Palmolive, Nestle, Gillette, Ranbaxy, Perfetti, Joyco, Monsanto, ITC, Godrej Pillsbury, Tata Tea, Hindustan Petroleum, Indian Oil, Britannia, Dabur, Haldiram, Wockhardt, HUL, Parle Biscuit, Birla 3M, among others.

The Growing Packaging Industry in India

The Indian Packaging industry is growing at an exceptional pace. Packaging is an integral part of many sectors across the country and across sectors. According to data available, the Indian Institute of Packaging (IIP) has touted the total packaging industry in India at present at USD 27.6 billion and by 2016 this is expected to rise to USD 43.7 billion. The packaging industry was growing at a healthy rate of 12%p.a. while the global growth rate of packaging was 5% p.a.

The large and fast growing middle class Indian population and the growth of the organized middle sector has spiraled the growth of the packaging industry. The retail market in India is the 5th largest in the world according to the IIP and for investment it has been ranked the 2nd most favorite emerging market destinations. By 2018 this market is expected to rise to USD 1.3 trillion.

There are close to 22,000 packaging companies in the country which manufacture raw materials, machinery supplies and additional materials. The processed food manufacturing industry contributes a major chunk (48%) to the consumption of flexible packaging material. Others like pharma, personal care and misc constitute the rest of percentage.

The plastic packaging industry in particular has registered a growth of 18-20%. The flexible packaging market is USD 4 billion.

The flexible packaging industry has been constantly developing innovative packaging solutions for various sectors and applications. In this regard Uflex ltd is at the helm of delivering innovation packaging solutions through its constant and improved R&D. With a vision to ‘Progress with Distinction’, Uflex is privileged to contribute to society by producing a variety of value added flexible packaging material, sophisticated products including films like BOPET, BOPP and CPP; state-of-the-art packaging and converting machines and rotogravure cylinders, thereby providing world class flexible packaging solutions to its customers.

Before the advancement of the industry the quality assurance of packaging was lagging behind but now it is no more so, and domestic packaging is now in reckoning with packaging of international standards. Also, packaging has become an integral part of creating brand value. With flexible packaging, manufacturers are increasingly influencing it to match their products and its specifics.

The packaging industry is an extremely competitive one. The industry is expected to register further growth fuelled by demand for more expensive films and coatings for longer shelf lives of products packaged. Also a trend in the food industry of going away from bulk food packaging to single-serve products will also be an advantage for the packaging manufacturers.

As compared to developed economies like China and Germany which have packaging level consumption per person per annum of 20kgs and 42 kgs respectively, India’s consumption is at a low 4.3kgs per person p.a. Hence, there is still a huge scope for innovations, entrepreneurships and logistical advancements. Initiatives are required to convert the large unpacked commodities into packed, processed and well presented goods. Uflex Ltd is committed towards positive growth and making the Indian flexible packaging market at par with the markets in developed countries.

How Flexible Packaging Helps Manufacturers of Consumer Goods

In today’s age consumer goods manufacturers face tough competition as they all struggle to find methods to lure the consumer towards their products. Money is spent on marketing, advertising, publicity etc. New methods are devised to make the consumer use/try their product.  It’s not an easy task, since no matter what you manufacture there is already an existing competitor present in the market.

In this time of cut throat competition, a number of manufacturers are turning to flexible packaging of their products. This form of packaging offers a variety of exciting marketing opportunities to the producer without increasing the cost of production. The packaging can be tailored to suit the merchandising requirements.

The 3D / 4D stand up pouches are a popular style of packaging. It is made by blending several layers of plastic with aluminum. This combination allows for a new and sophisticated printing and designing techniques to be used on the packet. This fact alone gives the manufacturers to design attractive logos, designs, graphics etc on their package which can catch the eye of the consumer.

Flexible style of packaging can be customized into practically any shape or size. They can also incorporate a variety of colors and styles. A different looking packet is bound to attract the eye of the consumer.
Flexible packaging allows the usage of same style of pouches to store different items. For instance the basic pouch can be used to store food, beverage and non-food items. With the addition of a special feature the pouch can be even more customized. For e.g., if a spout is added to the basic pouch it can be used to store liquids. The addition of a zipper and diaphragm will make the pouch more convenient to store and restore dry items.

Flexible packaging helps businesses and brands gain recognizition. The process is cheap so even the most cost conscious business can afford it. It can be customized to suit a brand so that businesses don’t have to end up choosing between short term gains and long term recognizition.

Uflex believes that the greatest improvement in the packaging industry is the flexible packaging. Many of the innovations that have become a part of the FMCG industry are products of the flexible packaging industry.

Uflex pushes for new innovations and trends thanks to the breakthroughs in plastic research and raw material enhancements.

Packaging Trends to Look Forward in 2013

Last year had been a good one for the global flexible packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that flexible packaging will be a $100 billion industry by 2016. 

This year, packaging industry players are looking forward to new efficiencies and economies of structure. Reorganizations, consolidations, lean manufacturing and sustainability are some of the measures they consider to tackle the current situation. Apart from this, flexible packaging industry is heavily relying on other areas such as performance metrics and looking more stringently at project proposals. 

Here we will discuss packaging trends to watch closely in 2013:

Smart Packaging: With changing lifestyles and consumers being more demanding, active and intelligent packaging focus more on consumer benefits such as food quality and safety, freshness and information rather than  specific retailer and manufacturer driven benefits.

Bio-Based Plastics: Recyclable PET made from renewable resource is projected to offer significant growth potential in long term. Hence the corporations involved in the soft drink industry, are investing heavily in the development of this material.

Stand-up Pouches: Bottles and cans have become the things of past. Stand-up pouches are preferred more because of their flexibility, sustainability and convenience. They are one of the most innovative marketing approaches to stimulate the sales of a stagnant brand.

Retail Ready Packaging (RRP), a method of packaging to make the products easier for the retailers to stock, continues to gain traction in North America more and more retailers have started to consider implementation, and others broaden the scope of existing initiatives into additional categories.

Social Media’s Role in Packaging: Marketing strategies are changing and internet continues to revolutionize how we find, buy, sell, and interact with brands and their products or services. While traditional marketing focused on pushing messages out, nowadays, it's more about getting found by customers. Hence, market players need to provide value and earning customer loyalty instead of simply conveying message to the consumers and hoping it will stick.

Along with this, packaging industry professionals must not ignore the consumer voice. Studying consumer culture will always reveal packaging trends and labeling needs in future. Considering the lifestyle changes and economic growth, Uflex Ltd. always follows a strategy with innovation, proximity to customers to provide better services and quick deliveries and focus on operational excellence.                                       

Effective Packaging Designs – Drivers to Grab Buyer’s Attention

While choosing one product over another, packaging design of the product influences buyers’ decision far more than you realize. Packaging designs not only influence the purchase decisions made at the point-of-sale but can give your product a unique edge to stand out from the rest.

So, marketing companies who want to reach out to the masses must keep in mind that along with appealing designs, it’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here we will discuss some “rules of success” that flexible packaging industry can follow when creating something revolutionary:

1. Stand out, be visible: Packaging industry players’ number-one responsibility is to get the product noticed. Making your place amongst thousands of products requires boldly different approaches. You’ll never know about your true sales potential if you don’t work on your packaging to grab buyer’s attention.

2. Be very clear in your message: Shoppers often get attracted toward packaging that presents the most pertinent information in the most prominent and organized fashion. Hence, brands that design with respect for hierarchy are positioned to appeal to shoppers who just want to grab and go.

3. Highlight your product’s unique features: Although every brand brags they are different from the others, but most differentiation is hardly noticeable or meaningful. Hence, it is necessary to pursue differentiation that matters to shoppers in that particular category. With so few slots available at high-volume retailers, you can’t afford to be replaceable.

4. Clarify your value proposition: A clear picture of how you want buyers to perceive your product in terms of segmentation can go a long way towards informing not only the overall tone, but also the minute details of your packaging. Just because you think your product is premium doesn’t mean the shoppers also see it that way. The shopper is deciding the value of your brand based on how your product compares with all the other packages on the shelf next to it.

5. Understand purchase drivers: Have you ever given a thought to what drives your customers to your product? Are shoppers choosing a product in your category based on perceived quality or are they looking for specific health-benefit callouts? Are they weary of certain ingredients or do awards influence their purchase decision? Do they shop by flavor, or by variety? Keeping these factors in mind can help you design a strategy on what you feature, and how you feature it, on your packaging.

Retailers and consumers are becoming aware of the environmental impact of packaging. Hence it would be worth mentioning, that designing for sustainability can actually help drive shelf impact and drive a sale.  Uflex Ltd., India’s largest flexible packaging company are very particular on how the packaging measures up.  As socio-cultural trends evolve, Uflex keep consumers’ perception in mind during packaging design process to identify what resonates with them and what doesn’t as these are the keys to creating successful packaging and gaining alignment.

Uflex Eyes $2 bn Revenue by FY 15

Indian Packaging Industry Expected to Become the Fourth Largest Global Market

Packaging Industry plays a crucial role, adding value to the various manufacturing sectors including agriculture and FMCG segments. In recent times, with changing consumer preferences, the packaging industry has faced numerous challenges and adopted various upgraded technologies such as aseptic packaging, retort packaging and biodegradable packaging to enhance the shelf life of food products.

As per a recent report by Indian Institute of Packaging (IIP), Indian packaging industry is expected to grow at a compounded annual growth rate of 12.3 percent over the next 4 to 5 years. There are roughly 22,000 packaging companies in the country - from raw material manufacturers to machinery suppliers to ancillary material and nearly 85 percent of them are MSMEs.

“With sales of USD 24.6 billion, India was the 6th largest packaging market in the world in 2011. However, in next few years, it is expected to grow at CAGR of 12.3 percent that will make it the 4th largest global market in packaging industry, with sales of USD 42.7 billion,” said D Purandeswari, Union Minister of State for Commerce during Indiapack-2013 exhibition.

India's per capita consumption of packaging is only 4.3 kg per person per annum, as against Germany's 42 kg and China's 20 kg, which is very low as compared to the global standards. This presents a huge scope for innovation, entrepreneurship as well as logistical advancements for industry’s key players to take initiatives needed to convert the large unpacked commodities into processed and packed and well-presented commodities.

Given the rate at which the Indian packaging sector is growing, country’s largest flexible packaging company Uflex Ltd., is gearing up with innovative packaging ideas and a host of value added packaging materials and sophisticated products for the market. The packaging giant is expecting a 30% growth in the revenue this year.

UFLEX Ltd Q3 FY 2013 Net Revenue Up 15% at Rs. 1295 crores

New Delhi:- Uflex Ltd, the Bombay Stock Exchange (UFLEX: 500148) and NSE listed, India's largest flexible packaging company, has registered a growth of 15% in its consolidated revenue for the quarter ended December 31, 2012 at Rs. 1295 crore as against Rs. 1129  crore for the same period last year. Its consolidated net profit for the Dec. quarter of FY 2013 stood lower at Rs. 36 crore, against Rs. 51 crore for the same period last year.

For the nine months period ended December 31, 2012, UFlex recorded lower net profit of Rs. 149 crore against Rs. 205 crore in the corresponding period last year, while net revenue of the company for the nine months ended Dec.. 31, 2012 stood higher by 19% at Rs. 3940 crore compared Rs. 3320 crore in the same period in previous fiscal. 

The higher revenue growth is attributed to new capacity expansion globally and increased uptake of innovative flexible packaging solutions offered by the company across sectors. Uflex completed the expansion in Poland successfully during July, 2012 and in Kentucky, USA during January 2013. Collectively the two facilities involved investments of about $ 150 million.    

According to Mr. Ashok Chaturvedi, Chairman and M.D. of UFLEX Ltd, “The market conditions for the plastic film have been unfavourable during the current financial year, causing having downward pressure on prices & margins thereof.  However, conditions have started showing some improvement from February, 2013 and there are hopes that it will show up better in the coming time.  We are quite confident that FY 2013-14 would witness far better results.

Our three pronged strategy of growth with Innovation, proximity to customers with focus on operational excellence and better quality & quick service and deliveries to customers is the key to our success story that also reflects in the company’s top line growth. We will continue with our endeavors to become one of the largest packaging companies in the globe delivering value to our customers with best-in-class products and services; and incremental return on investments to investors.”

Uflex's strong manufacturing base in India, Mexico, Dubai, Egypt, Poland and USA caters to global markets spanning USA, Canada, South America, UK, Europe, Russia, CIS countries, South Africa and other African countries, the Middle East and the South Asian Countries.

Expansion Plans

UFLEX’s agenda of global expansion and consolidation of its position as a truly Indian MNC (Multinational Corporation) is reinforced with its strategy of capacity expansion and adding manufacturing lines for various product categories across existing and newer locations to increase proximity to the markets, but also to bring broad portfolio of value added products to its clients at competitive price points.

The company offers its flexible packaging products and solutions globally to clients including Unilever, Pepsi, Wrigley, Procter & Gamble, Colgate, Palmolive, Nestle, Gillette, Ranbaxy, Perfetti, Joyco, Monsanto, ITC, Godrej Pillsbury, Tata Tea, Hindustan Petroleum, Indian Oil, Britannia, Dabur, Haldiram, Wockhardt, HUL, Parle Biscuit, Birla 3M, among others.

Overcoming Flexible Packaging Challenges

The players in the flexible packaging industry worldwide are increasingly coming up with innovative and effective flexible packaging products and solutions.  Through the development and utilization of flexible packaging films and continual innovations, the flexible packaging sector has been able to grow and evolve to adapt to the needs of products around the globe.  Due to flexible film’s many desirable characteristics, there has been a growing interest in flexible packaging.

Flexible packaging by nature is highly adaptable. The clever and solution driven designs that the packaging companies are coming up with, further drives the sustainability benefit of the products which they clothe. Flexible packaging help minimize food and packaging waste by offering appropriate portion sizes and re-closable packs.  The wide range of innovative flexible materials and new design concepts being introduced in this industry to minimize waste in terms of conservational and cost, attracts increasing number of customers.

The complex trait of flexible packaging facilitates for the perfect fit packaging solution by combining the beneficial attributes of different compounds. This results in the packaging solutions that ensures appropriate storage and use, is lightweight and reduces environmental impact during storage, distribution and transportation.  The introduction of thin foil layers creates an absolute barrier effect leading to remarkable benefits in the preservation of nutritional value and extension of shelf-life of packaged food products.  Similarly the flexible packaging solutions offered for liquids like juice, milk and other dairy products not only increases its shelf life but also saves the energy which would otherwise be needed for chilled or frozen transport and storage. Further, the flexible packaging light weight solutions have tremendous advantage over the rigid and relatively heavy containers.

Hence it would not be wrong to conclude that the greater functionality, higher machine speeds and sustainability advantages of flexible packaging over the rigid containers make it the popular choice among brand owners. With the flexible packaging industry competitors coming up with germinal solutions for the challenges in this sector, this industry is already oozing out amplitude of opportunities and demands.