Wednesday, January 12, 2011

Uflex Ltd. adopts cricket initiatives of ‘Stairs’

India's largest flexible packaging company-Uflex Ltd., which has a long-standing interest in responsible business practices, has adopted cricket initiatives taken by Stairs, an NGO working towards health, education and sports of underprivileged children. The association represents an extension of Uflex’s Social commitment to bring about a positive change in the life of underprivileged sections of the society through programmes in education, health and sports, which incorporates values into day-to-day activities.

Stairs has been organizing the Cricket Championships for the underprivileged children for the last five years. These tournaments are aimed at providing a platform to these children to hone their skills and showcase their talent through camps. Stairs understands the amount of talent that exists among these children and believes in creating opportunities so that their talent is rightly tapped and nurtured. Talented children are chosen from these camps and provided coaching, sports scholarship and sports gear.

As a part of association with UFlex, the company will bear a portion of the sports scholarship, sponsor the training of children in training academies and also take care of education expenses of a certain number of children.

Speaking on UFlex’s association with Stairs, Mr. R.K. Jain, President, Finance, UFlex said, “Every child in our country irrespective of caste, creed or economic background nurtures the dream of playing cricket for his country. But many of them have to give up their dream due to lack of funds, training and ample opportunities. It is a humble effort of Stairs to give a platform and further give shape to the dreams of these less fortunate children. We are proud to be associated with Stairs in its endeavor to bridge the gap between the privileged and underprivileged children and help them realize their dream and contribute to their development”. 

Some of the students who have been identified by Stairs are already doing well at the national level and are earning laurels for their state. Stairs also organizes sports camps at regular intervals to promote youth talent. Recently, UFlex in association with Stairs, had organized a Cricket Championship in Una, Himachal Pradesh, which witnessed the participation of around 20 teams in Under-14 and Under-16 category from Delhi, Haryana, Uttar Pradesh, Punjab, and Himachal Pradesh.

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