The world renowned
marketing guru Mr. Philip Kotler said that failure rate of new consumer
products is as high as 80%. That means that on an average of 100 new consumer
brands hitting the Indian stores only 20 of them survive. So what does it take
for a product or stay on the shelf, or better still get picked up by the end
consumer?
When a consumer visits
a supermarket or a grocery store he searches for the item which are known to
him or looks at items which he finds visually appealing. Visuals are the
mainstay of promoting a product. The more attractive the package, better are
the chances of it flying off the shelf into the shopping basket.
If there is a new product, a spiffy package may tempt the
customer to try the product. Packaging is often the consumer’s first point of contact. Even in cases of
known brands, a re-launch will require attractive packaging. Without that the
re launch will be a guaranteed failure. But there are points to consider when
designing the package:
- The design should be functional. That is to say that it should be easy to use and convenient
- It should protect the content it holds
- Allow for easy storage, transportation and distribution
- Provide the product information to the consumer
- Draw attention to itself amongst competition
No matter how good a product is, poor or drab packaging can keep
it from selling. A good design should reflect the brand and personality of the
company. Apart from a good looking package the manufacturer should also ensure
that the shape and materials are equally appealing. Customers also look for
honesty in the brands they choose to use. Simply said, they want to know
whether the contents listed on the package are exactly what they are to find
inside it. For this purpose, see through option in the package, if possible,
could be provided in the package design and ensure that their packages look trustworthy. This can happen
if the packages are made from the highest quality of materials and should be in
tandem with the image of the company. For eg, a company promoting clean and
green should also be recycling and innovative.
Uflex Ltd. ensures the production of highest quality of plastics, which are
top of the order. Our in-depth R&D of the market and the needs of the
consumers ensure that we manufacture and deliver only the finest quality to our
customers. Top of the line designs and recyclable plastics have been our
mainstay for last many years. Use of creative graphics and shapes has ensured
that our packages hold the end consumer interest for a sustainable period of
time.
